Web Content Management

IBM Workplace Web Content Management™ is a powerful and sophisticated Web content management product that helps accelerate the development and delivery of critical business information across your enterprise and to your customers. Despite its power, it's remarkably easy to use. Instead of tying up IT staff, it simply requires standard office skills to rapidly harness and optimize the flow of information across your Internet, intranet, and extranet assets.

Web Content Management Demos

Acme Day In The Life
	Web Content Management Demo: This demonstration shows how Acme Corporation publishes Newsletters to its Business Partner community on its website using the powerful enterprise capabilities of IBM Web Content Management.  Significant usability features simplify and streamline the content contribution process and enable organizations to deliver richer, more interactive end-user experiences. View Demo
Lotus Web Content Management: Create Personalized Promotions
	Green Insurance uses IBM Lotus Web Content Management to quickly deploy personalized promotions to valued customers. This demo uses software from IBM Acquisition Aptrix. View Demo

Thousands of hours can be saved because content creation is simplified and streamlined allowing business users to build entire sites using powerful content templates and reusable components without development skills.

Benefits:

• Streamlines the creation, publication, and lifecycle management of content for internal and external Web sites
• Publishes information on demand in minutes, not days, for improved responsiveness to customers, partners, suppliers, and employees
• Personalizes Web sites to deliver targeted information and services based on a user's profile or actions
• Ensures consistent, professional look-and-feel across multiple sites
• Helps deliver faster Web site implementation with component architecture that reuses components

Web content management systems improve Web site development by separating content from presentation. That is, a WCMS like Workplace Web Content Management server allows Web site developers to create page layouts for a Web site, inserting placeholders to accommodate various types of content (such as the title, body and summary), while content creators provide the individual pieces of content. This separation of content from presentation provides several benefits: Role-based efficiency, Simplified content reuse, Simplified delivery of content to different devices, Simplified site redesigns, Simplified reuse of parts of content to create lists.

Workplace Web Content Management software makes it easy to implement standards and consistency across your Web sites. Site developers can create reusable components and leverage them repeatedly to help ensure consistency and potentially reduce developer effort. Content creators use templates to add content to the system. These templates (along with workflow) help ensure all content is added in a consistent and repeatable fashion.

Corporate downsizing, employee turnover and retirements result in loss of intellectual capital, as well as audit scrutiny. Workplace Web Content Management software provides a central repository for safeguarding content as well as services to apply business rules and auditing. Utilizing these features helps insulate your business from issues related to loss of intellectual

capital and content auditing.

A valuable Web site provides information — not just data. There is a continued explosion in both content volume (numbers of items) and content types (documents, images, streaming media, instant messages, e-mail and so on). IBM Workplace Web Content Management software helps you structure your ever-growing data.

Workplace Web Content Management software allows you to manage your Web assets with fewer staff members. The separation of content creation and presentation helps knowledge workers to be effective content contributors and helps reduce IT bottlenecks. In today’s environment, businesses need to be responsive and provide results in a timely fashion.

Business moves quickly: promotions come and go, prices change, product features are added, new opportunities arise. Workplace Web Content Management software helps ensure that the best and most relevant information is shared with key stakeholders in two important ways:

• Content creation and maintenance belong to subject matter experts, thereby reducing or eliminating any IT-related process bottlenecks.
• Content is rendered dynamically. Once content is created, edited or approved, the most up-to-date information is immediately available to site visitors.